The Constant Contact fall TV campaign for 2020 was different for many reason. Earlier that year we had gone through a complete rebrand. To bring our new brand and positioning to life, we created 2 new Broadcast TV spots that combined email with an online store message. Because of travel restriction this entire process from concept to casting to production was 100% remote.

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We developed a side by side concept entitled Win/Win. This showed the SBO working in their space and their customer at home, yet because of Constant Contacts email marketing and ecommerce tools they were still able to safely interact.

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Both the Plant Shop :30 and Plant Shop/Fitness :15’s was the highest ever tested ​brand Recall for for any Constant Contact creative. Viewers connected with the appealing visuals and found the spots highly informative. I concepted, storyboarded, and designed this campaign.