Logo • Visual Identity • Brand Narrative • Marketing Materials
After its founding in 2007, Washington DC Spurs, the Official Supporters Club of Tottenham Hotspurs Football Club, was one of the fastest growing supporters clubs in the United States. As a founding member I offered my time to create the clubs identity, website, and physical materials.
While we were required to stay inside the official club guidelines for overall look, the club allowed supporting chapters to represent their locations. I incorporated the outline of the District of Columbia around the club crest and used various DC locations, documents, and themes throughout the marketing materials and swag. DC Spurs designs were featured in official Tottenham Hotspur marketing materials, shown on programs providing nationwide coverage of football matches, and are hanging in the Bricklayers Arms the Club's unofficial pub in Tottenham, London.
To date the club has hundreds of members and has hosted the Tottenham Hotspur Football Club during a tour of the USA.