Hardy Physical Therapy has been a family owned business since 1981. Located in Hudson, MA they wanted to attract a younger, athletic clientele while not alienating the current. Instead of changing the branding of the business I suggested a new, cleaner website that adapts the current brand colors, introduces new imagery and speaks to a younger, active community. We utilized social media platforms to reach new potential clients and played-up how the business location was next to one of the busiest gyms in Hudson.