Identity • Web Design • Marketing Materials
Role: Creative Director
Copywriter: Jeannie Vineyard
The Hudson, Massachusetts Democratic Town Committee (HDTC) had existed for more than a decade and were looking to refresh their look to draw a larger, more engaged audience.
I developed a new identity, website and collateral to help revive the organization's reach. I used a more modern type treatment, brighter colors, and utilized the national party's brand positioning while focusing on a local voice. We utilized social media platforms to reach new potential members through posts, live videos, and chats. We organized days of community action and other in-person and remote events.
The updated branding and community outreach brought in a 26% increase in HDTC membership interest, and considerable growth in community involvement.