Hudson Democratic
Town Committee

Identity • Web Design • Marketing Materials

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Role: Creative Director

Copywriter: Jeannie Vineyard

The Hudson, Massachusetts Democratic Town Committee (HDTC) had existed for more than a decade and were looking to refresh their look to draw a larger, more engaged audience.

I developed a new identity, website and collateral to help revive the organization's reach. I used a more modern type treatment, brighter colors, and utilized the national party's brand positioning while focusing on a local voice. We utilized social media platforms to reach new potential members through posts, live videos, and chats. We organized days of community action and other in-person and remote events.

The updated branding and community outreach brought in a 26% increase in HDTC membership interest, and considerable growth in community involvement.

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