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WeightNot

WeightNot is an all-natural, holistic weight loss and therapeutic nutrition program that incorporates healthy eating and supplements with minimal exercise. The scrolling homepage was designed to have a welcoming feeling by combining a blue/green color scheme with full screen-width white panels. The company did not want the visitor to be inundated with text heavy information, however, it was still necessary to answer most of the questions a visitor might have. This was achieved by the use of limited text combined with infographics. After reading through the homepage, the visitor would find a simple CTA to request more information or to join the program.
In addition to the website, the program offers specialized exercise equipment, a tracker app, apparel, and informative emails that could be accessed once the visitor became a member of the program.

weightnot.com
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